— 47Nord case study Automotive · 2015

BMW Connected Drive.

The BMW Connected Drive Shop gives you the option of equipping your BMW with digital services and subsciptions e.g. Active Cruise Control that enables you to automatically maintain a constant distance to other vehicles.

BMW Connected Drive
— BMW Group · 2015
— What we did

The BMW Connected Drive Shop gives you the option of equipping your BMW with digital services and subsciptions e.g. Active Cruise Control that enables you to automatically maintain a constant distance to other vehicles.

In order to bring their eCommerce Strategy to a State-of-the-Art approach, we did the Concept, Design & Technical Development of a connected Drive Store - to Connect BMW vehicles to the world and benefit from digital services to experience comfort, entertainment and security. This included also the In-Car User Experience with a more modern navigation and more standard web technologies than previous properitary builds.

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