Digitising the sound experience of luxury cars.
"An app that simplifies the sound system selection in luxury cars — for the German manufacturer of high-end audio components."
Burmester is a German manufacturer of high-end audio components for home and automotive sound systems. Their automotive sound systems are built together with luxury car manufacturers — Porsche, Bugatti, Mercedes-Benz — to bring sound experiences to cars that reproduce music as naturally and purely as possible.
The challenge: how do you let a customer experience the right sound system, in the right car, before they ever sit inside one?
We developed an app that simplifies the sound system selection in luxury cars. The app lets existing and potential customers select a car and the optional sound system, then explore its features and highlights — including the high-end 4D surround experience.
We integrated the configuration with deeper technical documentation, an updates feed, and an API strategy that lets Burmester maintain the data behind the experience as new vehicles and systems come online.
